Our common driver is to create meaningful and inspiring communication for brands and organisations that want to create a positive impact on people’s daily lives, the environment and society.
Based on smart consumer insights and tailor-made creative strategy we write, create and produce brand stories, brand campaigns and creative content for social platforms.
Our way of working is both data-informed and purpose-driven. We believe the key to good communication is to focus on what drives people emotionally. Communicate things in a way that connects with them. Simplicity and positivity paired with intelligence.
Results are always made measurable through higher brand awareness, a stronger connection with your audience or simply more clicks.
Join our mission to create more meaning and less clutter in brand communication.
Let’s make it simple but significant.
Brand strategy & positioning
Branding is all about people and emotion and it’s not made come to life in a boring meeting room. Based on refreshing insights we help you to determine the what, how and why of your brand. We translate brand strategy into creative campaigns, inspiring content and smart visuals and designs.
Branding & graphic design
We don’t believe in corporate grey. Distinctive branding and inspiring graphics will take your brand communication to the next level. We design logos, brand identities, websites, apps, magazines and much more.
We write, create and produce high quality creative content for social media platforms. Our goal is to help brands build a more meaningful relationship with their audience based on relevant content and a little less blah blah. We create content that attracts, inspires and activates your audience.
Video & animation
Video is a great way to create an emotional connection with your audience. We write, create and produce snack-sized video formats that are fun, fresh and high energy. Through video we attract, inspire and activate audiences of all ages.
A blog about the people, places and things we love (or love to hate). Always connecting the dots. Revealing the bigger picture. Defining interesting trends in marketing and creating fresh consumer insights for brands.
Let’s make it simple but significant.
2 January 2020
Why marketing with purpose isn’t for softies.
Make it simple but significant’: that’s the motto of Rotterdam-based strategic and creative branding agency DEARDAN&Friends. Founder Danny John Debisarun, aka DEARDAN, started the agency almost six years ago in search of work that would give him a sense of purpose. Today, it creates campaigns for national and international companies who aim for more than […]
29 June 2017
We are superfluid.
It’s only a matter of time and we all will be superfluid. We are already living in a superfluid society where everything flows. We are overwhelmed by choice, data, social platforms and ambition. How do we navigate in a world where change is the law of life? A series of misfortunate events might have set […]
2 February 2017
Big data. Big mistake?
Our obsession with data is bigger than ever. It has led to amazing discoveries crucial in the field of scientific research. Without big data we would have never discovered the Higgs particle (a.k.a the elusive God particle). Minority report Big data has seeped deep into every particle of society. Our behaviour as individuals and groups is […]
21 September 2016
How women shape the world.
Ecco Shape is the name of the latest campaign by Ecco shoes. Of course you remember…those overly sensible shoes. Great for your feet but as sexy as wearing a pair of knitted socks in sandals on a hot day in July. Curious to see what Ecco came up with? Click here to watch the commercial. You […]
22 February 2016
The power of honest branding: why it pays to be truthful.
Most brands know how to tell a story around what they do and why they do it. If you already have an immaculate brand without any hidden flaws. Kudos to you! You are ready to take your brand communication to the next level and maybe let your fans, customers, prospects and clients take a peek […]
22 October 2015
Bye bye corporate grey.
It may be October and winter is well on its way but now is definitely not the time to let your brand turn grey. As a brandmanager you want your brand to be hot, relevant and contemporary. To achieve this and stay on top of the game you must learn how to keep reinventing your brand. Like […]
15 July 2015
What’s your favorite opening?
A captivating title sequence is an integral part of how the audience experiences a story. It’s an introduction to the world, the characters, and the themes of the show. It has to look great, set the tone, and be eminently re-watchable. We like to think of it as the branding of the show and it […]
11 June 2015
Is that a Magnum in your pants? Or are you just happy to see me?
With their new campaign ‘Be True To Your Pleasure’ Magnum celebrates gender diversity and is creating a social platform for gender-non conforming individuals. Magnum believes that everyone should indulge in their personal pleasure. It doesn’t matter who you are, or what you take pleasure in. As long as you’re holding a Magnum in your hand […]
11 May 2015
Foodporn on Netflix leaves us hungry for more.
Netflix has officially entered the food porn game with a glossy new six-part documentary series “Chef’s Table”. David Gelb, director of the critically-acclaimed “Jiro Dreams of Sushi” takes us on a journey inside the mind of the chef. Each episode focuses on a different world-renowned chef, from a rogue chef cooking on remote island in […]
20 April 2015
Life is too short to wear ugly glasses.
You don’t need a pair of glasses to see that Ace & Tate is taking the world of designer eyewear by storm (and if you do, please go to ace&tate.com now, you’ll thank us later). By cutting out the middleman (#spoileralert for all overpriced opticians), Ace & Tate is able to offer a pair of […]
6 April 2015
OMG! It’s a Tidal wave (hold on to your weave Beyoncé).
“We’re going to change the course of history,” Jay Z proclaims on camera right before he and his friends (who just happen to be some of the biggest recording artists in the history of man) raise a champagne toast to the glorious future of Tidal Music. Last week Tidal launched itself under new management with […]
16 March 2015
I’m bored of cheap & cheerful. I want a massive luxury overdose.
Over the last ten years we’ve seen consumers gravitate towards both extreme ends of the brand price spectrum. This trend, that can be traced back to the economic recession, leads to a situation today where we’ve turned low budget shopping into an artform but at the same time are happy to splurge out on desirable and […]
8 March 2015
From supermodel of the world to gay media mogul with a message.
Welcome to the wonderful world of RuPaul Andre Charles (52) a.k.a. self proclaimed supermodel of the world, drag superstar, recording artist, producer and entrepreneur. The best thing about Ru is that you can call him a he or a she. Ru doesn’t mind. “You can call me he. You can call me she. You can […]
27 February 2015
My pussy smells like Pepsi Cola.
Dear feminine product marketeers and admen, now that I’ve got your undivided attention I would like a minute of your time to ask you to stop wasting money on those weird commercials for your products. They make me feel uncomfortable and force me to think about what pussy on the rag smells like when I’m in […]