What if Google was a social housing corporation? With this in the back of our mind we joined forces with Mitros. Together we created the brand story and name for the housing corporation of the future.
qlinker (pronounced ‘klinker’) is the dutch word for vowel. Because co-creation is a key element of the brand philosophy we created a brand platform where vowels work together with consonants (in dutch: klinkers and medeklinkers) to create smart innovations for social housing in the digital age.
In all brand communication we create room for dialogue between ‘qlinkers’ and ‘medeqlinkers’. In the qlinker brand identity this dialogue is visualised by two different typefaces and a bold diagonal. We are digital/but we stay human.
Special thanks to Oscar van Geesbergen, Jolanda Slot en Shop Around. Illustration by Loulou&Tummie.