About
You won’t find any lawyers at Ploum showing off their academic knowhow. Instead they like to analyse your issues with a fresh and open mind. We created a brand campaign that reflected the core values and boosted brand awareness. Strategy of the campaign was to challenge and refute corporate conventions to prove that Ploum Lodder Princen is always providing smart solutions and not just legal advice.
Concept
Significantly different.
Result
Creating higher brand awareness for a law firm that is not afraid to take a different approach on things. This campaign was nominated by Mr. magazine for the ‘Gouden Sleutel 2012’.
Friends
Made when I was employed at Poet Farmer. Artwork by Han Hoogerbrugge.
