Oude Haven made at Poet Farmer
1 April 2014
When citizenM decided to set up shop in the heart of Rotterdam it was time to revamp the branding of the most famous port site of the city. Careful not to loose touch with the heritage of the area we created striking visuals based on local characteristics.
Ahoy Rotterdam! Looks like you’ve got yourself a new place to eat, drink, dance, sleep and fall in love.
The iconic brand identity, contemporary photography and bold tone of voice have put the ‘Oude Haven’ back on the map for a much more diverse group of ‘Rotterdammers’ and a growing number of international visitors.
Made when I was employed at Poet Farmer in association with Maasstede and citizenM. Illustration by Catherine Please.