How to kill your brand in one easy step.

Over the last couple of weeks the House of Dolce&Gabbana turned into a complete media circus. Somehow even Elton John and Madonna got involved and are now asking their fans to #BoycottDolceGabbana. For those of you who missed out on recent events…It all started out quite innocent with the launch of the #DGFamily social media […]

I’m bored of cheap & cheerful. I want a massive luxury overdose.

Over the last ten years we’ve seen consumers gravitate towards both extreme ends of the brand price spectrum. This trend, that can be traced back to the economic recession, leads to a situation today where we’ve turned low budget shopping into an artform but at the same time are happy to splurge out on desirable and […]

From supermodel of the world to gay media mogul with a message.

Welcome to the wonderful world of RuPaul Andre Charles (52) a.k.a. self proclaimed supermodel of the world, drag superstar, recording artist, producer and entrepreneur. The best thing about Ru is that you can call him a he or a she. Ru doesn’t mind. “You can call me he. You can call me she. You can […]