Openjewereld.nu trekt 2.778 nieuwe pleeggezinnen.

Marketing, maar dan met purpose, dat is altijd het uitgangspunt bij DEARDAN & Friends. Dat ze daar ook behoorlijk goed in zijn, demonstreerden ze met hun campagne ‘Open je wereld’ voor Pleegzorg Nederland. Een sterke aftrap, goede targeting en een diverse beeldvorming bereikten hun doel: na de eerste week had Pleegzorg Nederland er al 1.392 […]

Big data. Big mistake?

Our obsession with data is bigger than ever. It has led to amazing discoveries crucial in the field of scientific research. Without big data we would have never discovered the Higgs particle (a.k.a the elusive God particle). Minority report Big data has seeped deep into every particle of society. Our behaviour as individuals and groups is […]

Bye bye corporate grey.

It may be October and winter is well on its way but now is definitely not the time to let your brand turn grey. As a brandmanager you want your brand to be hot, relevant and contemporary. To achieve this and stay on top of the game you must learn how to keep reinventing your brand. Like […]

Is that a Magnum in your pants? Or are you just happy to see me?

With their new campaign ‘Be True To Your Pleasure’ Magnum celebrates gender diversity and is creating a social platform for gender-non conforming individuals. Magnum believes that everyone should indulge in their personal pleasure. It doesn’t matter who you are, or what you take pleasure in. As long as you’re holding a Magnum in your hand […]

My pussy smells like Pepsi Cola.

Dear feminine product marketeers and admen, now that I’ve got your undivided attention I would like a minute of your time to ask you to stop wasting money on those weird commercials for your products. They make me feel uncomfortable and force me to think about what pussy on the rag smells like when I’m in […]