About
How do you add emotion to a brand avoiding false sentiment? With the rebranding of VGZ we returned to the core values of the brand. We started with the logo and created a strong symbol for care. The rest was easy. We took away all of the clutter to let the brand message shine.
Concept
Taking care of good care together.
Result
A clean and clutter free brand identity that helped VGZ to increase brand awareness and communicate more effectively with their stakeholders.
Friends
Made when I was employed at Teldesign. Photography by Marcus Koppen. Styling by Angela Kuperus.
