About
A series of brand movies for the new ventures team at 3M that is on a mission to discover new and exciting technologies from around the world.
Concept
At 3M people never stop inventing and they have over 100,000 patents to prove it. In the story line we choose to focus on the ‘why’ of 3M in stead of the ‘what’. This allowed us to talk about their cutting edge technologies without showcasing actual 3M products. This made the video a timeless piece of content about one of the most important core values of 3M: driving innovation.
Result
A series of surprisingly low-tech brand movies for one of the biggest tech companies in the world.
Friends
Made when I was employed at Poet Farmer.
