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Oude Haven made at Poet Farmer

Category

Branding

Date

Client

Oude Haven

About

When citizenM decided to set up shop in the heart of Rotterdam it was time to revamp the branding of the most famous port site of the city. Careful not to loose touch with the heritage of the area we created striking visuals based on local characteristics.

Concept

Ahoy Rotterdam! Looks like you’ve got yourself a new place to eat, drink, dance, sleep and fall in love.

Result

The iconic brand identity, contemporary photography and bold tone of voice have put the ‘Oude Haven’ back on the map for a much more diverse group of ‘Rotterdammers’ and a growing number of international visitors.

Friends

Made when I was employed at Poet Farmer in association with Maasstede and citizenM. Illustration by Catherine Please.