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Jeugdformaat

Category

Brand Campaign, Branding

Date

Client

Jeugdformaat

Link

Website

About

Jeugdformaat offers youth care and educational support. Every year they guide and support more than 7.000 families and nearly 1.100 foster families. We think that’s amazing!

Based on the new brand strategy we created the new logo, pay-off, corporate identity, website and (social media) campaign. Our goal was to create a brand people could relate to without feeling the burden of shame and stigma. That’s why all brand communication has an empowering message and kids are not portrayed as victims.

Concept

Jeugdformaat, helps you move forward (Jeugdformaat, helpt je verder.)

Result

A clean and contemporary brand identity, website and (social media) campaign that allows Jeugdformaat to put more focus on relevant messaging. We use bold copy and candid photography to focus on one subject or message at a time to create maximum impact.

Friends

Web development by Freshheads. Campaign photography by Chris Bonis. Makeup, hair and styling by Elseline Hokke and DEARDAN. Special thanks to Jolanda, Frank, Marga, Perry, Renée and Tasso.