About
No child should grow up alone. Children should grow up in families. Especially children with serious behavioural problems. Jeugdformaat offers specialised youth care in professional foster homes and is now looking for professionals to open up their heart and their home.
Concept
Are you the next Spielberg of your own professional foster home? (Word jij de regisseur van je eigen gezinshuis?)
Result
A very personal social media video campaign that stimulates youth care professionals to follow their dream and build their own professional foster home. Youth care workers Fleur and Muriël show that you don’t have to fit the mould to start a professional foster home. All kids are unique in their own way and if you can open your heart and home you’re pretty special too!
Friends
Special thanks to Fleur, Muriël, Danny Cotino, Jolanda Slot, Frank van Wijngaarden en Tasso Heijnen.
