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BMW i made at Poet Farmer

Category

Showcase

Date

Client

BMW i

About

Born electric: with the BMW i mobility concept, everyday travel can be 100% electric and a pleasure before, during and after each journey. When we were asked to tell the story of BMW i in the Netherlands we decided to write a smart and inspiring story about the real benefits of driving BMW i 360º electric. Our way of storytelling emphasizes that BMW i thinks beyond the vehicle and leaves nothing to be desired with its innovative mobility services.

Concept

This is not just another story, because BMW i is not just another car.

Result

A strong example of visual storytelling that helps BMW i to demonstrate all the benefits of driving BMW i 360º Electric and inspire consumers and stakeholders in the Netherlands.

Friends

Made when I was employed at Poet Farmer.