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3M Personal Safety made at Poet Farmer

Category

Brand Campaign

Date

Client

3M Europe

Link

Website

About

It was time to shake up the industry standard with a fun and fresh approach to personal protective equipment in the food industry. No more boring product demonstrations but a smart animation that shows all the product benefits and empowers the health and safety professionals to protect their world.

Concept

Meet Bill! He’s the health and safety officer of the chocoliscious cake factory. It’s his job to ensure the safety of the people who make the yummiest cakes in the world. Thanks to 3M Bill is always one step ahead.

Result

One supercute viral video and more than 150.000 views after the first two weeks of activation 
in the UK. Average viewing time: 55 out of 60 seconds.

Friends

Made when I was employed at Poet Farmer. Animation by the Oscar nominated Job, Joris en Marieke.