3M YouTube Innovation Channel made at Poet Farmer
About
3M is the company behind some of the greatest innovations of the 21st century. To let people experience that 3M technology goes lightyears beyond the Post-it® we created an interactive brand platform on YouTube featuring serious games, expert videos and a short film on sustainability.
Concept
Discover how 3M technologies are working for you.
Result
With the 3M YouTube Innovation Channel we created higher brand awareness and established 3M as the innovative company in
Western Europe.
Friends
Made when I was employed at Poet Farmer. In association with Barrie Kas, MediaMonks and CCCP.
