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3M YouTube Innovation Channel made at Poet Farmer

Category

Brand Campaign, Content Platform

Date

Client

3M Europe

About

3M is the company behind some of the greatest innovations of the 21st century. To let people experience that 3M technology goes lightyears beyond the Post-it® we created an interactive brand platform on YouTube featuring serious games, expert videos and a short film on sustainability.

Concept

Discover how 3M technologies are working for you.

Result

With the 3M YouTube Innovation Channel we created higher brand awareness and established 3M as the innovative company in
Western Europe.

Friends

Made when I was employed at Poet Farmer. In association with Barrie Kas, MediaMonks and CCCP.